Experience, articles, and practical tools
For more than a decade, I have founded, managed, and advised businesses and ventures. These articles share what I did, the decisions I made, and what I learned along the way, alongside new perspectives on building and managing businesses in the age of AI.
Topic: Hardware startup · All articles
Lessons from experience
Explore the differences between hardware and software fundraising, including prototypes, manufacturing, financial planning, and investor expectations.
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Lessons from experience
From furniture to aquaponics, hands-on prototyping helped Idan Keisar test business ideas, understand production, and make better startup decisions.
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Lessons from experience
A firsthand account of raising $1.3 million, finding a supportive investor, and learning how physical product ventures differ from software startups.
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Lessons from experience
The story of Artic, an attempted technology design incubator, and the funding, design, and ecosystem gaps facing physical product founders.
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Lessons from experience
Lessons from Smartag, early BlazePod research, and a furniture startup on customer experience, real needs, and the appeal of physical products.
Read the article →From information to a decision
Start with what you need to understand, then find the right path for your stage.
