Experience, articles, and practical tools
For more than a decade, I have founded, managed, and advised businesses and ventures. These articles share what I did, the decisions I made, and what I learned along the way, alongside new perspectives on building and managing businesses in the age of AI.
Lessons from experience
How AI agents could change business planning and entrepreneurship, and what founders can do to turn research, judgment, and execution into an advantage.
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Lessons from experience
A practical guide to market research: understand customers, compare competitors, test assumptions, and avoid expensive mistakes before building your business.
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Lessons from experience
What should you look for in a startup cofounder? A founder’s perspective on compatibility, expectations, and choosing the person who will build with you.
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Lessons from experience
The StellarNova story connects a Kickstarter campaign, Amazon Launchpad, technology entrepreneurship, and a mission to advance gender equality.
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Lessons from experience
Reflections on Japanese user experience, the pursuit of perfection, and the tension between meticulous design and Israel’s approach to innovation.
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Lessons from experience
A personal story from Greece about service under pressure, customer loyalty, and the business value of how a company responds when something goes wrong.
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Lessons from experience
A firsthand account of fundraising advice, mentorship, and failure in a hardware startup, with lessons about choosing guidance and understanding its limits.
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Lessons from experience
Explore the differences between hardware and software fundraising, including prototypes, manufacturing, financial planning, and investor expectations.
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Lessons from experience
From furniture to aquaponics, hands-on prototyping helped Idan Keisar test business ideas, understand production, and make better startup decisions.
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Lessons from experience
A firsthand account of raising $1.3 million, finding a supportive investor, and learning how physical product ventures differ from software startups.
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Lessons from experience
A founder’s perspective on design thinking, Israeli product innovation, and the resources needed to turn creative ideas into competitive businesses.
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Lessons from experience
The story of Artic, an attempted technology design incubator, and the funding, design, and ecosystem gaps facing physical product founders.
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Lessons from experience
Lessons from Smartag, early BlazePod research, and a furniture startup on customer experience, real needs, and the appeal of physical products.
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Lessons from experience
Idan Keisar shares his move from PwC into a physical product startup, from the first idea and business plan to the challenges of leaving salaried work.
Read the article →From information to a decision
Start with what you need to understand, then find the right path for your stage.
