Terms of Use

English translation of the current Hebrew document, version 1.0. View the Hebrew original.

Terms of Use for Mikud.AI · Effective October 10, 2026 · Version 1.0

References to users in these terms apply to people of all genders.

1. Who we are and the scope of these terms

1.1. “Mikud.AI” (the “Service”) is operated by Mitchabrim LaAsiya Ltd., company no. 516783065, 2 HaMatmid Street, Herzliya, Israel (the “Company” or “we”), under the trading name KEISAR Consulting.

1.2. These terms apply to use of https://keisar.consulting, the Service workspace, and related communications. Together with the Privacy Policy, Cancellation and Refund Policy, and disclosure on the use of AI, they form the agreement between you and us.

1.3. Registering for or using the Service constitutes agreement to these terms. If you do not agree, do not use the Service.

2. The Service

2.1. The Service is an online competitor research sprint with seven sessions of about 30 minutes each. You and artificial intelligence tools (“AI”) discover, investigate, and rate competitors and alternatives to your business idea, then summarize the findings.

2.2. Targets, including about ten rated competitors and at least four previously unknown to you, are goals rather than guarantees. Results depend on the field, market, available online information, and your use of the Service.

2.3. The Service is a learning and research tool. It is not business, legal, financial, investment, or other professional advice and does not replace such advice. Decisions based on the Service, including a Go/No-Go decision, remain yours and your responsibility.

2.4. Competitor research does not test demand, willingness to pay, distribution, or economic viability and does not guarantee business success.

3. Eligibility and accounts

3.1. The Service is intended for people aged 18 and older for professional or business use.

3.2. Provide accurate, current details. Each account is personal. Do not transfer it or share sign-in credentials.

3.3. Keep credentials confidential. Notify us promptly in writing if you suspect unauthorized account use.

4. Pricing, payment, and receipts

4.1. The free pilot is provided without charge under the Pilot Participation Terms.

4.2. For a paid service, the price is shown before purchase in Israeli shekels, including VAT. Payment is one-time, without a subscription or recurring charge.

4.3. This beta provides free access using a 100% promotional discount. There is no charge, credit-card requirement, or paid renewal. Any future service purchase requires a separate, explicit order with pricing and terms presented in advance.

4.4. A receipt will be emailed for every payment.

4.5. Workspace access remains available for 30 days from the sprint’s start unless your offer states otherwise.

5. Distance transaction disclosure

6. Permitted and prohibited use

6.1. You may use the Service to investigate your own or your organization’s business idea.

6.2. You must not:

1. Enter personal information about others without a lawful basis or information you are not entitled to share. 2. Use the Service for unlawful, misleading, rights-infringing, or harmful activity, including defamation of competitors. 3. Access the Service automatically, collect information at scale, bypass usage or security limits, or reverse engineer it. 4. Attempt to make the AI components act contrary to their settings or enter material designed to manipulate them. 5. Sell, rent, or make the Service available to others without written permission.

7. Your content

7.1. Content you enter and outputs created for you belong to you, subject to third-party rights.

7.2. You permit us to process, store, and transfer content to subprocessors as necessary to provide, maintain, and secure the Service, as described in the Privacy Policy.

7.3. We will not publish your idea or research details without explicit, separate consent.

7.4. You are responsible for having the right to submit content and ensuring it does not infringe others’ rights.

8. Outputs from AI

8.1. Some Service content is generated with AI. It may be incorrect, incomplete, or outdated. Check it against the accompanying sources before relying on it. Further information appears in the disclosure on use of AI.

8.2. Company names, products, and trademarks belong to their respective owners. Their appearance does not imply affiliation, endorsement, or approval.

8.3. Competitor information is collected from public sources. We are not responsible for the accuracy of third-party websites.

9. Our intellectual property

9.1. The method, session content, interface, code, texts, and design belong to the Company or its licensors.

9.2. You receive personal, nonexclusive, nontransferable permission to use them during your access period solely for your use of the Service.

10. Feedback

Feedback is voluntary. We may use it to improve the Service without payment or identifying you. An attributed quotation will be published only with explicit, separate consent.

11. Availability and changes

11.1. We make reasonable efforts to keep the Service available and working, but interruptions, faults, and maintenance may occur. Third-party services, including the AI provider, may be unavailable at times.

11.2. We may update and improve the Service. A material change that adversely affects a service you have already purchased will not apply to you, or you may cancel and receive a proportional refund.

12. Liability

12.1. The Service is provided AS IS. We do not promise a particular business outcome, complete research, or absolute accuracy of content generated by AI or obtained from external sources.

12.2. To the maximum extent permitted by law, the Company’s total liability relating to the Service is limited to the amount you actually paid for it during the twelve months before the event.

12.3. This does not limit liability that cannot legally be limited, including liability for intentional harm or gross negligence.

13. Suspension and termination

13.1. You may stop using the Service and request account closure at any time.

13.2. We may suspend or close an account for a material breach. We will notify you in writing and allow an opportunity to remedy it, unless there is a risk of harm, a security issue, or unlawful activity.

14. Communications

We send service messages by email using your details. Promotional messages require consent, which you may withdraw at any time.

15. Governing law and jurisdiction

Israeli law governs these terms. Jurisdiction lies with the competent courts in Israel.

16. Changes to the terms

Material changes will be announced on the website and by email at least 14 days in advance. Changes will not apply retroactively to a sprint you have already paid for.

17. Contact

Mitchabrim LaAsiya Ltd. · 2 HaMatmid Street, Herzliya, Israel · office@c2c.org.il.

Current beta framework

The beta is intended for up to five participants. Each receives up to one month of access from activation through a 100% promotional discount. There is no automatic renewal or transition to a paid plan.

Each beta account has an AI budget of up to US$5 based on a conservative estimate of provider cost. Before a request, an amount is reserved based on its estimated maximum cost. If insufficient budget remains, the action stops before submission. The allowance does not reset monthly. The administrator may stop abusive use. Pausing AI does not delete research or prevent manual work and saving during the access period.